About

Shop Small. Be Kind. Ride horses.

Based in Chicago and Wellington, JMK Designs - Charmed by JMK is horse girl chic at its finest. Each one-of-a-kind piece is thoughtfully created by hand or curated by Jodi Krugman. The Charm Bar is always evolving based on trends and what sparks joy. You will find us horse shows and available for hire for your private events.

Jodi is an avid amateur hunter rider, animal lover, and fashionista who combines equestrian flare with her heirloom-quality creations that will add a je nais se quois to your OOTD whether you're brunching with the girls or adding a good luck charm to your pony's mane.

JMK Founder + Designer Jodi Krugman on As You Wish, aka Wesley

A portion of every JMK sale benefits rescue animals and animal welfare. Read more about JMK's philanthropic mission here.

Jodi Krugman and Escondido WEF 2022

JMK Founder + Designer Jodi Krugman on Baletto aka Stoli at WEF